Bernstein Partners accelerates sales growth for performance and automotive brands through strategic ambassador partnerships with drivers, teams, and influencers across NASCAR, IndyCar, drag racing, and beyond.
From initial search to ongoing management, we handle every aspect of building and maintaining strategic ambassador partnerships that drive real revenue.
Identify the ideal athletes, teams, and influencers whose audience and values align perfectly with your brand.
Lead outreach, facilitate introductions, and structure agreements that deliver fair value for both parties.
Protect your IP, clarify usage rights, and build in performance-based milestones and off-ramps.
Serve as your ongoing liaison—manage renewals, track deliverables, and deepen long-term relationships.
Plan and execute on-site experiences at races, trade shows, and enthusiast events that drive awareness.
Coordinate content calendars, social campaigns, and cross-promotional pushes with your ambassadors.
Design referral programs, ambassador-exclusive SKUs, and affiliate structures tied directly to revenue.
Deliver monthly reports on pipeline status, engagement metrics, and sales impact to guide your investment.
We don't just connect brands with athletes—we build partnerships that create lasting value for everyone involved.
Direct relationships with drivers, teams, agents, and sanctioning bodies across NASCAR, IndyCar, drag racing, off-road, and drifting disciplines.
We build partnerships that deliver real value to the brand, the athlete, and the end consumer—not one-off endorsements that fade away.
One partner, one playbook—from strategy and search through negotiation, activation, and ongoing retention management.
Our relationships span every major discipline in North American motorsports, giving your brand access to the athletes and audiences that matter most for your products.
Whether you're launching an ambassador program for the first time or looking to elevate an existing one, let's discuss how strategic partnerships can drive measurable growth for your business.
We typically respond within 24 hours.